This month I discovered that live streaming for 5-6 hours a day is really tiring! I guess a huge reason for that is because I’m doing this all in Chinese and my brain and eyes get tired from looking at all the little words flying across the screen, whew!
After adding two new apps I’ve had to experiment and adjust my live streaming schedule. At the beginning of the month I started out doing:
8:30 am – 9:45 am Yizhibo
10:00 am – 11:10 am Huajiao
11:30 am – 1:00 pm Momo
8:00 pm – 9:15 pm Momo
This, however, did not last long because it is EXHAUSTING and difficult to keep momentum all morning. By the time I got to the lunchtime Momo I was so worn out and hungry and I felt like I wasn’t being engaging and enthusiastic enough. Also I discovered that about 45 minutes into Yizhibo was when people really started flooding in and I was losing out on a lot of potential new followers by stopping at 1 hour and 15 minutes.
I’ve been doing a lot of testing and I still haven’t found a great schedule. Some days I started having lunch after Huajiao and then doing Momo in the early afternoon. Or I just scrapped the mid-day Momo and only did the evening one. Or other days I have been skipping Huajiao and doing Yizhibo and two Momo sessions. However, as I explain in the analysis section below, this isn’t good because Huajiao has large earning potential. I don’t know if live streaming on three platforms is sustainable in the long run, but I feel like I need to keep doing it for the short term to see which apps are worth focusing on. Also keep in mind that in addition to all this live streaming I was working three days a week so some days I was squeezing in live streaming before and after work.
New Followers: 19,844
Total Number of Followers: 292,511
Average viewers for morning live stream: 14,272
Average viewers for night live stream: 12,508
Earnings before tax: 13,993.88 rmb ($ 2,034.36 USD)
Earnings after Chinese income tax: approx. 11,195.11 rmb ($ 1,627.4 USD) *won’t have exact number until I receive payment in late Feb.
New Followers: 14,000
Total Number of Followers: 14,000
Average viewers for morning live stream: 323,396 (two really low days of under 4,000 brought the average down a lot. Without those two days the average would be 361,000)
Highest number of simultaneous viewers: 111,000
Earnings before tax: 2,056.9 rmb ($ 299.06 USD)
Earnings after Chinese income tax: Not sure how Yizhibo calculates it, won’t have exact number until I receive payment in late Feb.
New Followers: 2,074
Total Number of Followers: 2,074
Average viewers for live stream: 3,722
Earnings before tax: 1943.13 rmb ($ 282.52 USD)
Earnings after Chinese income tax: Not sure how Huajiao calculates taxes because I can take money out of the account myself anytime I want and don’t need to wait for the agency to send it to me. Might already have tax taken out. Will know after the money has been transferred.
Since coming back from the U.S. Momo viewer numbers and earnings have declined. This is partially due to the fact that some viewers have openly admitted that my live stream was more interesting in the U.S. and now that I’m back they don’t watch as often. It is also partially because this month is the Chinese New Year and many viewers were busy finishing up work and traveling home for the festival. I noticed that some other live streamers on Momo were attracting smaller audiences as well. I’m pretty confident that once I move back to the U.S. I will be able to bring those numbers back up and for now I will just keep trucking along. New follower growth is down too, but as long as I’m still growing that’s a good sign.
Earnings on Momo were also lower this month 1) because people have been giving less and 2) because I have been spending more time on the other apps. While in the beginning of the month I was still doing Momo 2x a day, by the end of the month many days I was only going on Momo once. Trying to pack in so many live streams in one day is exhausting!
As for the other two apps, they both have their pros and cons. Let’s start with Yizhibo.
This app is blowing me away by the sheer number of viewers and my follower growth. From my 3rd day streaming on this app my viewer numbers started to reach high five-figures. From my 13th day onward my viewer numbers never dropped below six-figures, and on the 20th day I had (drumroll please) 1,973,000 viewers. Yes, that is completely correct. Over the course of a 2 hour and 45-minute live stream I had almost 2 million viewers and at one point during this live stream I had 111,000 people watching at the same time.
From starting out at zero I had 14,000 followers by the end of the month and this month is already off to a great start reaching 16,000 followers this morning. I am very optimistic about the follower growth on this app.
Another positive aspect of this app is that the male to female ratio is much more even and I feel like the audience is a bit younger. There are way more girls on this app than on Momo and a lot of people I talk to are university students or people in their mid to late 20s. Many of the girls frequently ask me to recommend some makeup and skincare products. It’s a much different vibe than Momo and it feels like it would be a more suitable platform for sponsored posts.
I also really love that this app is connected to Weibo because many people will follow me on both platforms. My Weibo followers more than doubled this month going from just under 7,000 to over 15,000!
The only negative thing about this app it that I have not been earning much from it. Not a lot of people have been giving large gifts. But it is also early. I think that once I have gained more followers and established myself on the app some of the big spenders will come. Also it might be because I have only been streaming in the morning. I stream in the morning because there is less competition for viewers at that time but maybe there are also less big spenders then?
Honestly I don’t think this is a huge problem as there are other ways to make money besides just the earnings from in-app gifts. With such high viewer numbers this app has huge potential for sponsorships once I get my follower numbers up.
Now Huajiao, on the other hand, has way lower viewer numbers but much greater earning potential. Unlike other apps which give 30-40% of the gift earnings to the streamer, Huajiao gives 70%!!! That’s almost double! So you have the same number of gifts but you earn twice as much. You can see from the numbers above that I earned the same on Huajiao this month as I did on Yizhibo but I only have about 2,000 followers and an average of only 3,722 viewers per live stream. That’s wayyyy less. So as far as in-app gift earnings go, it is really worth it to invest more time and energy into Huajiao (that’s a bit of a reminder to myself haha).
Overall I’m very satisfied with the results on Yizhibo and Huajiao this month and hopefully I can keep up this pace of growth in February!