This article by the LA Times does a great job of giving a clear, concise overview of the live-streaming industry in China. And on top of that it features yours truly 🙂
Did the previous article intrigue you? Want to learn more? This excellent article “16 Observations on Livestreaming in China” takes a more in-depth look at the topic.
Obviously live-streaming is a huge opportunity for brands in China. But with over 200 platforms offering live-streaming, which one should you choose? This article by Jing Daily gives some great recommendations and case studies. I wrote a similar article here.
I think live-streaming could be HUGE for travel brands seeking to gain a larger portion of the China travel market. From personal experience I have seen how much Chinese viewers love watching travel-related content and I hope to focus more on this area in the future. This article shows how Hilton is already capitalizing on this opportunity.
While this article is not completely about live-streaming, it includes some great case studies of clothing and make-up brands using live-streaming to promote and sell their products.
I’ve had a lot of people asking me about this article. (Strangely enough the original article appears to have been taken down, but I’ll include a link to another article about it.) I had heard about this new rule a while back, but I didn’t have any details about it and chose not to report on it at the time. What I do know is that, at the moment, I have not been affected. I am still live-streaming on a daily basis and being promoted on the front pages of live-streaming apps. Maybe this is because I started early on. All I know is that the apps no longer allow you to use any form of foreign ID to sign up, you must use a Chinese ID card. Fingers-crossed that I will continue to be fine. In the meanwhile, I am trying to build up my following on other platforms such as Weibo so that I will still have access to my audience in case something does happen.
I have had experience being temporarily blocked before and you can read about it here.